HighFear ("we", "us", or "our") operates highfear.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

Information We Collect

Information you provide directly: We may collect your name and email address when you subscribe to our newsletter, contact us through our contact form, or make a purchase. Payment information is processed securely by Stripe and is never stored on our servers.

Information collected automatically: When you visit the Site, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages. This is collected through cookies and similar tracking technologies.

How We Use Your Information

We use collected information to: send newsletters and resources you have requested; respond to inquiries and support requests; process purchases and deliver digital products; improve and personalise your experience on the Site; analyse usage patterns to improve content; and comply with legal obligations. We never sell your personal data to third parties.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookie settings through your browser. Disabling certain cookies may affect site functionality. For full details, see our Cookie Policy.

Types of cookies we use:

  • Essential cookies: Required for the site to function (session management, cookie consent preference).
  • Analytics cookies: We use Umami Analytics, a privacy-first tool that does not collect personally identifiable information.
  • Advertising cookies: Google AdSense may place cookies on your device to serve relevant advertisements (see below).
  • Affiliate cookies: When you click affiliate links (e.g., Amazon, Viator), those platforms may set their own cookies to track referrals.

Google AdSense and Advertising

This Site uses Google AdSense, an advertising service provided by Google LLC. Google AdSense uses cookies and web beacons to serve advertisements based on your prior visits to this Site and other sites on the internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the internet.

Personalised advertising: Google may use the DoubleClick cookie and other cookies to serve personalised ads based on your browsing history. These cookies allow Google and its partners to serve ads based on your visit to our site and/or other sites on the internet.

Opting out: You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

For more information on how Google uses data when you use our site, please visit Google's Privacy & Terms.

Third-Party Services

We use the following third-party services, each with its own privacy policy:

  • Google AdSense — advertising (policies.google.com/privacy)
  • Google Analytics / Umami — website analytics
  • Stripe — payment processing (stripe.com/privacy)
  • MailerLite / Resend — email marketing and transactional emails
  • Amazon Associates — affiliate links (amazon.com/privacy)
  • Viator — experience affiliate links (viator.com/privacy)

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Newsletter subscribers may unsubscribe at any time via the link in any email. Purchase records are retained for legal and accounting purposes.

Children's Privacy

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected] so we can delete it.

Your Rights

You have the right to access, correct, or delete your personal data at any time. To exercise these rights, contact us at [email protected]. EU/UK residents have additional rights under GDPR — see our GDPR Rights page.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

Contact

For privacy-related questions or to exercise your data rights, email us at [email protected].